Garden shed: the trend is to the Office or Studio Design
For thirty years, the market for Gazebos has not changed much in terms of both aesthetics and use. A quick Internet search to identify all but many manufacturers offer Gazebos shaped cabin or cabinet without any aesthetic.
The new Market Office or Garden Studio Design
An observation of the current supply of Garden sheds leaves quickly reveals a lack of creativity on the part of manufacturers. The offer is focused on traditional safe to store his garden equipment or cabin for children. He who wishes to purchase a home for work, receive friends and isolate themselves comfortably does not have much choice.
With the resurgence of home work, it difficult to travel to work in large urban areas and marketing of contemporary homes, a new Market Garden shed is born, the Office or Garden Studio design. The evolution is important because it calls into question the use of the shelter (residential vs. storage of materials), aesthetics (design vs. traditional chalet) but also the equipment (insulation, windows, parquet ... vs. absence of equipment).
This new Market Office or Studio Garden design is already very competitive in England where more than two manufacturers share the market. In France, a few isolated initiatives are emerging, but no major player has not set. There is a real opportunity for development especially as the market away from traditional garden is saturated and that all players are fighting a price which tends to decrease.
Market Office or Garden Studio design offers three perspectives on manufacturers who adapt:
- Differentiation from competitors
- Value creation
- A long-term industrial development
- Differentiation from competitors
There is a rightful place in this market and take the first manufacturers that will offer a safe alternative to traditional fast will capture a customer which at present can not find an adequate response to meet their needs .
- Value creation
Existing customers who want a desktop or a Studio Garden Design is much less picky about the price than that which seeks to store his garden equipment. It seeks a reliable, equipped and aesthetics. Furthermore, the addition of equipment such as windows, insulation quality, hardwood floors, electrical connections ... created value and margins well above those of the traditional shelter.
- A long-term industrial development
More and more people will be required to work from home and the trend will intensify in the coming years. The industrial risk to engage in this new market is limited and is primarily an investment in the long term. For manufacturers, it is a strategic development particularly as it allows massify existing tools.